NIKE RETAIL STORE – KUALA LUMPUR
Nike has been present in the Asia Pacific region since 1963 although establishments in Japan, Korea and Taiwan did not come until 1983. More than 3.000 employees and 13 branch offices are distributed over the Far East area.
Retail stores have become a new challenge for manufactures who want not only to just simply sell products, but also to give the costumer an specific brand atmosphere including audio and video facilities and contents to turn shopping in to a leisure experience and, why not say it, increase therefore sales turnovers.


Recently inaugurated, this Nike Store has been completely supplied with ECLER loudspeaker cabinets, amplifiers and mixers. Retail stores demand nowadays power, robustness and versatility as any other pro audio application. But overall, simplicity in the use and management of the equipment is a must.
As quoted by PACIFIC VISUAL SYSTEMS (ECLER’s distributor in Malaysia) main target of the installation was:
“Integrating a list of equipments necessary to enhance the showroom according to owner requirement while ensuring all display devices is appropriately linked from the source equipments....”
AWAK108 and AW105 wooden and plastic cabinets were the choice, plus a MAC70 mixer. PAM360E (predecessor of the PAM and DPA-T series) was in charge of amplification.
Material list supplied by ECLER
As quoted by PACIFIC VISUAL SYSTEMS (ECLER’s distributor in Malaysia) main target of the installation was:
“Integrating a list of equipments necessary to enhance the showroom according to owner requirement while ensuring all display devices is appropriately linked from the source equipments....”
AWAK108 and AW105 wooden and plastic cabinets were the choice, plus a MAC70 mixer. PAM360E (predecessor of the PAM and DPA-T series) was in charge of amplification.
Material list supplied by ECLER

